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For the past couple of election years, rideshare company Lyft has rolled out special voting initiatives that are designed to encourage people to exercise their democratic rights. This year, however, Lyft is rolling out its most extensive voting initiative to date as the U.S. Presidential Election approaches. This program aims to facilitate access to polling locations by offering 50% discounts (up to $10) on rideshare, bike, and scooter rides on Election Day, November 5th, through the use of the code VOTE24. With an estimated two million voters utilizing Lyft services to reach the polls in previous elections, this voting initiative represents a significant step in promoting voter participation.
The backdrop of this initiative is particularly pressing — the number of polling places has decreased by 50% since 2018, posing new challenges for many citizens. Lyft’s strategy includes a commitment to providing more rides than in 2022, which underscores its dedication to enhancing voter turnout.
Image Credit: Lyft
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