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Saturday, April 19, 2025

Brand-Supported Advocacy Campaigns : Grassy Narrows

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A report released on May 31, 2024, revealed that mercury pollution in Grassy Narrows remains a severe issue, with potentially higher concentrations than previously believed. In response, the Grassy Narrows community announced on June 4 that they are suing the provincial and federal governments, accusing them of violating their obligations under Treaty 3. The lawsuit contends that the governments failed to ensure the community’s right to fish safely, a critical aspect of Grassy Narrows’ sustenance and cultural practices. For over five decades, Grassy Narrows residents have fought to protect their land and water, striving to reclaim the health and culture lost to mercury contamination. Their continued struggle underscores the need for justice, healing, and support from broader society.

Lush Cosmetics, acknowledging its operations on Indigenous territory, emphasizes the importance of acting in solidarity with Indigenous communities to repair past harms and support their rights and wellbeing. Lush Advocacy spotlights this issue by forefronting the Grassy Narrows community and encouraging individuals to take action by sending messages to their political representatives.

Image Credit: Lush

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