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Ben & Jerry’s ran a special ice cream promotion on June 6th, the day citizens were expected to vote for the European parliament elections. The Red Pencils for Pints campaign aimed to encourage voter turnout for the European Parliament elections by offering ice cream in exchange for a red voting pencil. The initiative emphasizes the importance of participating in these elections, highlighting how European policies impact areas such as climate change, peace, and educational opportunities. The move stays true to Ben & Jerry’s status as a socially conscious brand.
The voter turnout-encouraging ice cream promotion dds a fun and rewarding element to the civic duty of voting, potentially increasing engagement, especially among younger voters. The initiative also raises awareness about the significance of European Parliament decisions and their direct impact on everyday life.
Image Credit: Ben & Jerry’s
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