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Ferrero has introduced its Kinderini cookies to the U.S. market, expanding the Kinder brand’s presence in the country. The Kinderini cookies are shortbread-based and feature unique facial expressions on each cookie, making them a fun and engaging snack for children. Available in 8.8-ounce bags, these cookies are marketed as a convenient option for lunchboxes, car rides, and after-school snacking. Catherine Bertrac, Senior Vice President of Marketing at Ferrero North America, highlighted the excitement of bringing Kinderini to American families, noting its popularity in other parts of the world.
The launch of Kinderini represents Ferrero’s continued growth in the U.S. snack market, following previous introductions of products like Kinder Joy, Kinder Bueno, and Kinder Chocolate. The brand aims to provide high-quality ingredients without artificial colors or preservatives, appealing to health-conscious consumers. With the addition of Kinderini, Ferrero strengthens its position in the cookies category and reinforces its commitment to offering enjoyable and nutritious snacks for children and families.
Image Credit: Shutterstock
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