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BETBY, a premium sportsbook provider, has entered into a strategic partnership with SABA Sports, the largest sports betting provider in Asia. This collaboration aims to bring BETBY’s award-winning esports feature, BETBY Games, to the Asian market. The partnership will initially focus on integrating NBA-focused eBasketball content into SABA Sports’ esports portfolio, with plans to expand to additional sports simulation genres. BETBY’s Chief Commercial Officer, Chris Nikolopoulos, highlighted the significance of this partnership in expanding BETBY’s footprint in Asia and delivering unparalleled esports experiences.
The collaboration between BETBY and SABA Sports is designed to enhance player engagement through fast-betting content tailored for the next generation of players. BETBY Games includes AI bots battling across various sports simulation titles, such as football, basketball, and tennis, providing continuous betting opportunities outside of major esports events. This partnership represents a milestone for BETBY as it leverages SABA Sports’ exceptional market presence and reputation to bring innovative esports offerings to operators across the region.
Image Credit: BETBY
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