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Saturday, April 5, 2025

AI-Powered Golf Experiences : 2025 Masters Tournament

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IBM is introducing enhanced digital experiences for the 2025 Masters Tournament through its watsonx AI platform. This marks the tech brand’s latest evolution in its three-decade partnership with Augusta National.

IBM’s upgraded features for the 2025 Masters Tournament include Hole Insights 2.0, which utilizes IBM’s Granite large language model to provide real-time, historical, and predictive analysis of every shot across the course. This AI-driven tool synthesizes data from 180,000+ past shots, expert caddie knowledge, and current tournament performance to generate contextual observations — such as difficulty projections for specific holes or statistical probabilities of scoring outcomes based on ball position. The Masters app has also been optimized for Apple Vision Pro and now offers improved 3D course visualization, multi-stream viewing capabilities, and on-demand video alongside returning features like multilingual AI narration.

Image Credit: IBM

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