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Colgate’s Oral Health Movement is an initiative that invites consumers in India to level up their oral health with a personalized, instant, AI-generated dental screening report through a simple WhatsApp interaction.
In partnership with Logy.AI, Colgate developed an AI dental screening tool that can be accessed in nine leading Indian languages simply by scanning the QR code on Colgate product packs. After answering a few questions and uploading images of their mouth, participants will get a free report.
This convenient tool was created to bridge the gap between the awareness and accessibility of oral healthcare in India. As shared in a press release, “90% of Indians suffer from Oral Health issues and yet, 80% of urban Indians don’t brush twice daily and a mere 9% visit a dentist in a year.”
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