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Colgate’s MaxFresh range was created for a fun-loving generation and delivers a sensorial experience that takes refreshment to new heights. People expect a cooling sensation from their toothpaste, and Rainbow Fresh MaxFresh delivers with cooling crystals in aesthetically pleasing heart shapes. Thanks to proprietary Ultrafreeze Technology, the newest products in the MaxFresh range deliver a 10-times longer-lasting cooling experience. Watermelon Blast is another sensorial formula in the range, proving that great flavor experiences don’t have to come at the cost of miny freshness.
“In today’s rapidly evolving landscape, younger Millennials and Gen Z are constantly seeking new ways to transform everyday tasks into enjoyable experiences,” said Anaswar Rajagopal, Marketing Director-Toothpaste, Colgate-Palmolive India, “We understand their preferences, and as a result, our new MaxFresh range is perfectly aligned with this transformative shift.”
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