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Chow Tai Fook Jewellery Group has marked the first anniversary of its brand transformation with significant achievements across product innovation, retail modernization, and strategic collaborations. The rebranding initiative has yielded tangible results for the brand. For example, its CTF Rouge Collection has generated over HK$2.4 billion in retail sales value while the newly introduced CTF Joie Collection continues the brand’s tradition of translating Chinese cultural symbols into contemporary jewelry designs.
Physicl retail spaces for Chow Tai Fook Jewellery Group, on the other hand, have been reimagined through immersive stores in key markets like Hong Kong and Shnanghai. According to the brand, the interactive elements in its retail location have demonstrably increased foot traffic and market share.
Chow Tai Fook Jewellery Group has also demonstrated market responsiveness through its pioneering CTF PET Jewellry line, which capitalizes on China’s growing pet economy.
Image Credit: Chow Tai Fook Jewellery Group
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