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In 2025, Fetch debuted its first Big Game advertisement called The Big Reward and followed it with a $1.2 million sweepstakes that rewarded 120 lucky winners with $10,000—the biggest livestream giveaway associated with an official Big Game advertisement to date. This specific amount given away after the fourth quarter two-minute warning was chosen to represent every second of the remaining two minutes of regulation game time. Fans participated by downloading the Fetch app, looking out for the app, and staying tuned for their chance to win.
For the experience, Fetch teamed up with marketing and technology services company Monks to execute the in-app livestream. Monks Co-Founder Wesley ter Haar said, “Our software-defined production capabilities are pushing the boundaries for second-screen engagement.”
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