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CG Roxane, the parent company of ‘Crystal Geyser Alpine Spring Water,’ has entered a multi-year partnership with the United Soccer League (USL), establishing Crystal Geyser as the league’s exclusive ‘Official Water Partner.’ As part of this agreement, Crystal Geyser will also serve as the presenting partner of USL broadcasts on TUDN, enhancing its visibility across the growing landscape of professional soccer in the United States.
This alliance will see Crystal Geyser embedded throughout USL’s national and regional platforms, with a strong focus on storytelling and community engagement. At the heart of the collaboration is a bespoke content series aligned with the brand’s ‘Find Your Source of Greatness’ initiative—spotlighting personal narratives from players, coaches, fans, and club executives.
The partnership extends across a robust media portfolio, including “CBS, CBSSN, ESPN2, TUDN, Golazo, ESPN+, and Peacock, and will include on-site activations at league matches and youth development events, alongside localized fan outreach through a dedicated partnership with Orange County SC.”
Image Credit: CG Roxane
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