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Chupa Chups Sour lollipops have been added to the brand’s product portfolio by Perfetti Van Melle as a series of sweet treats that build on the popularity of sour candy in an underserved market category. The lollipops will fill the empty spot in the sour candy category thanks to their sucker format, which doesn’t have many sour options for kids and adults alike to choose from. The product comes in Sour Strawberry, Sour Green Apple and Sour Lemon flavors, which each come in packs of 10 for consumers to pick up on their next visit to the store.
Non-Chocolate Category Director, Perfetti Van Melle Chris Borges spoke on the Chupa Chups Sour lollipops saying, “We will continue harnessing the ‘Power of Sour’ as the No. 2 biggest flavor in candy and building upon our recent sour-flavor launch, Sour Chupa Chups. It’s the perfect blend of sweet and sour. It’s a very nice beginning-to-end level of sour.”
Image Credit: Perfetti Van Melle
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