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The Macy’s Flower Show is back, blooming brighter than ever with a whimsical twist for its 50th anniversary. Kicking off April 27 and running through May 18 at Herald Square, this year’s ‘Surrealist Garden’ theme transforms the iconic store into an immersive floral wonderland. Think giant blossoms, cloud-like hydrangeas, and vibrant installations that blur the lines between dream and reality.
Making the moment even more magical is a brand-new partnership with YSL Beauty. Shoppers can explore the ‘Art of Flowers’ experience — an interactive journey through the notes of signature YSL fragrances like ‘Libre’ and ‘Myslf,’ brought to life through fragrant floral displays. Guests can test products, personalize perfume bottles, and even take home a bouquet.
Beyond beauty, Macy’s is launching exclusive themed products across home, jewelry, and more — plus fun, hands-on collaborations with LEGO and other beloved brands.
Image Credit: WWD
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