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Proper Hotels has introduced an innovative hospitality concept with the Proper Club at Santa Monica Proper. This membership-based initiative, which is said to position the business at the forefront of the evolving wellness tourism sector, reimagines traditional luxury amenities by combining premium fitness access with advanced recovery technologies and cultural programming. This move serves to create a comprehensive lifestyle offering rather than just accommodation services.
The Proper Club’s distinguishing features include partnerships with elite fitness studios like Barry’s and BodyROK Pilates, alongside exclusive access to cutting-edge recovery modalities such as the Ammortal Chamber’s multi-therapy system. Beyond physical wellness, the program cultivates intellectual and social engagement through curated events with industry experts and communal dining experiences. Practical privileges like workspace access and complimentary stays enhance the value proposition for frequent visitors.
Image Credit: Proper Hotels
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