AI-Integrated Soda Campaigns : Pepsi ‘The Sweetest’ campaign

Pepsi ‘The Sweetest’ campaign is a new integrated marketing campaign in the UK that encourages consumer interaction for a greater sense of connectivity with the brand. The campaign centers around the brand’s new artificial intelligence (AI)-powered tool that’s capable of detecting the sweetness factor of something. This will enable consumers to submit people, animals, objects and more for the system to analyze for sweetness, which comes as a way to further drive home the sweetness of the new Pepsi Zero Sugar Strawberries ‘N’ Cream and Cream Soda flavors.

CMO Beverages, UK&I at PepsiCo Steven Hind spoke on the Pepsi ‘The Sweetest’ campaign saying, “We’re thrilled to launch this campaign, harnessing cutting-edge AI technology to bring a burst of excitement to the cola category. We’re celebrating the pure, guilt-free joy of flavour and encouraging everyone to savour life’s sweetest moments and things.”