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‘Look for the Leaf’ is more than just a tagline; it’s a movement. Maple Leaf Foods is taking a bold stand in response to U.S. tariffs, urging Canadian consumers to support homegrown brands, even if they belong to the competition.
Created by No Fixed Address, this campaign transforms grocery shopping into a patriotic act. With eye-catching out-of-home ads, Maple Leaf Foods is spotlighting the red maple leaf found on other Canadian brands like Dare, Chapman’s, and Gay-Lea — helping consumers easily identify truly Canadian-made products.
‘At a time when tariffs are hitting Canadians, we wanted to do more than highlight our own heritage,’ said D’Arcy Finley, VP of brands at Maple Leaf Foods. ‘This is about giving people a simple way to support Canadian businesses.’
With over 60% of Canadians shifting away from U.S. products, Look for the Leaf is fueling a nationwide push for economic solidarity.
Image Credit: Ad Age
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