Sports

Electrolit, a leading electrolyte-replenishment beverage brand, is introducing a novel wellness initiative at the 2025 Coachella Valley Music and Arts Festival with its inaugural Electrolit Campground 5K. This early-morning running event is scheduled for both Saturdays of the...

The National Academy of Sports Medicine (NASM) has introduced a redesigned Golf Fitness Specialization program that aims to address the specific physical demands of golf through scientific training methodologies. This specialized certification combines NASM's established Corrective Exercise Continuum...

Srixon has expanded its golf ball lineup with the introduction of the Q-STAR ULTISPEED, which boasts a new three-piece construction designed to deliver exceptional distance while maintaining playability for recreational golfers. This marks the brand's first addition to...

Filium's collaboration with 1764 Golf introduces a technologically advanced capsule that reimagines performance golf apparel through innovative fabric treatment. The partnership effortlessly merges the latter's contemporary golf fashion aesthetic with the former's scientific approach to fabric enhancement.The Spring...

Feldspar Limited has achieved a significant milestone in next-generation sports flooring development with its functional prototype for an advanced sensor-equipped running track. Early evaluations of the innovation, which involved elite junior athletes from the UK, indicated that the...

Hydrow has entered into a strategic partnership with Soho House, which will entail integrating its connected rowing machines into the luxury private club's global fitness facilities. The collaboration will equip select Soho House locations across Europe and North...

Maybelline New York has entered into a groundbreaking partnership with the WNBA to become the league's first official beauty partner in Canada. This marks a significant convergence of cosmetics and women's sports, continuing a growing trend in the...

Garmin joins forces with data-driven golf performance platform Clippd to enhance golfers' ability to analyze and refine their skills. Through this integration, users of Garmin’s smartwatches and Approach® CT10 club sensors can automatically sync their on-course performance data...

Speedo just launched a hybrid short design for men called the Lookout Short. This hybrid silhouette is designed to transition seamlessly between aquatic and land-based activities. Speedo brings together performance swimwear features with athletic short functionality with this...

Catapult has introduced Vector 8, its next-generation athlete monitoring system. The innovation is said to represent a substantial technological advancement in sports performance analytics. The Vector 8 platform combines cutting-edge wearable sensors, an ultra-fast smart docking station, and...