Sports

Exclusive Eyewear Partnerships : Oracle Red Bull Racing

WorldDesk - January 27, 2025

Maui Jim and Oracle Red Bull Racing have confirmed a multi-year partnership, which will officially begin with the 2025 Formula 1 season. This new collaboration builds upon "Maui Jim's existing relationship with Red Bull Global Sports, as the...

Sports

Super Bowl Apparel Collabs : Rebecca Minkoff x WEAR

WorldDesk - January 25, 2025

The Rebecca Minkoff x WEAR collection brings high fashion to game day, redefining sportswear with bold sophistication. Launching ahead of Super Bowl LIX, this collaboration combines Rebecca Minkoff’s edgy aesthetic with WEAR by Erin Andrews’ seamless blend of...

Sports

Basketball-Inspired Apparel Collections : DraftKings artist series

WorldDesk - January 25, 2025

The 'DraftKings Artist Series' is turning heads with a basketball-inspired apparel capsule celebrating the culture and rivalry of four iconic NBA cities -- Boston, New York, Philadelphia, and Chicago. Launched just in time for NBA Rivals Week, this...

Sports

30 Outdoor Valentine’s Day Gifts

WorldDesk - January 24, 2025

This round-up of outdoor Valentine's Day gifts is sure to appeal to adventurous individuals who prioritize time with nature and stay active through sport. For high-impact winter sports, the list offers a variety of incredibly stylish silhouettes. Whitespace's...

Sports

Branded Interactive Online Games : Fantasy Foodball Pool

WorldDesk - January 24, 2025

TUMS has partnered with DraftKings to introduce the TUMS Fantasy Foodball Pool, an interactive online game that allows football fans to draft their favorite gameday foods and compete for cash prizes. This collaboration blends entertainment with brand engagement....

Sports

Polarized Eyewear Partnerships : Lydia Ko

WorldDesk - January 24, 2025

Lydia Ko, a world-renowned golfer and 2024 Olympic gold medalist, has entered a two-year partnership with Maui Jim as a brand ambassador. This collaboration aligns with Maui Jim’s efforts to expand its presence in professional golf, further solidifying...

Sports

Sports-Themed Jackets : NFL X Veronica Beard

WorldDesk - January 24, 2025

The 'NFL x Veronica Beard Dickey Jacket' is redefining game-day fashion, blending team spirit with high-end style. As fans gear up for the final playoff matchups -- Washington Commanders vs. Philadelphia Eagles and Buffalo Bills vs. Kansas City...

Sports

Aspirational Athlete Partnerships : adidas Canada

WorldDesk - January 23, 2025

adidas Canada has strengthened its presence by signing Canadian hockey player and Olympic gold medalist Sarah Fillier to its roster. This partnership highlights the brand’s continued commitment to promoting women’s sports and signals an expansion of its reach...

Sports

Comprehensive Wellness-Oriented Fitness Studios : Sweat and Tonic

WorldDesk - January 23, 2025

Toronto-based boutique fitness and wellness destination Sweat and Tonic recently announced the launch of a groundbreaking new brand and concept studio. Dubbed REFORMD, this new venture is set to open its doors to consumers in the spring of...

Sports

Functional Activewear Skorts : Harland Threads

WorldDesk - January 23, 2025

Harland Threads is here to elevate your activewear game this spring with stylish skorts that seamlessly blend performance and style. Whether you’re hitting the tennis court, perfecting your golf swing, or embracing the athleisure trend, these skorts are...

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