Mary Brown's Chicken is attempting to appeal to the fitness and health-conscious consumer communities with its Leg Day Combo. This promotional offering enables individuals to incorporate more protein into their diet through a delicious meal at the quick-serve...
Heluva Good! and Harpoon Brewery have teamed up to create an innovative new beer, the 'French Onion Amber Ale,' just in time for the 59th Big Game. This limited-edition craft beer blends the savory essence of Heluva Good!'s...
Electrolit Canada has made a name for itself in the health-focused beverage market due to its premium hydration solution, which is made from pharmaceutical quality grade ingredients. In 2025, the brand is supercharging its presence, especially for younger...
Padelio transforms the way padel players analyze and improve their game using the Apple Watch. Leveraging its advanced sensors and a proprietary Machine Learning model, Padelio accurately detects every shot and categorizes strokes with professional-level precision. This detailed...
TravisMathew has announced professional golfer Akshay Bhatia as its latest brand ambassador. This aligns the brand's ethos with the athlete's youthful energy and modern style. Akshay Bhatia is considered a rising star in professional golf and is celebrated...
MySports is a new sports-only streaming service launched by DirecTV, aimed at providing sports enthusiasts with a tailored viewing experience. The service offers a selection of 40 sports and broadcast channels, including ESPN, Fox Sports, and the NFL...
Centr, the modern fitness brand founded by Chris Hemsworth, has joined forces with MNLY, which is positioned as a pioneer in health for men, to launch a comprehensive men's health platform that will redefine the category through high-end...
The Village Health Clubs & Spas has recognized the growing consumer demand in North America for solutions that increase one's healthspan and in response to this, the company is partnering with Preamble, which is a healthspan and longevity...
Jim Beam has partnered with comedian and actor Keegan-Michael Key for the ‘7 Stages of Defeat’ campaign, offering football fans a lighthearted approach to handling the emotional ups and downs of the season. Key, a lifelong Detroit Lions...
Whether it's the rise of AI-powered training tools, sustainable sportswear, or the evolution of hybrid sporting events, this list of 2024 sports trends explores everything transforming the way the modern consumer engages with physical activity.For those looking to...