Catapult has introduced Vector 8, its next-generation athlete monitoring system. The innovation is said to represent a substantial technological advancement in sports performance analytics. The Vector 8 platform combines cutting-edge wearable sensors, an ultra-fast smart docking station, and...
Sarcotine has entered the sports nutrition market with a creatine supplement for active adults, targeting particularly those engaged in recreational sports like pickleball. This caters to a growing niche in the market. Sarcotine's new creatine supplement for active...
PlayBetter has expanded its retail operations with the launch of TrackBetter.com, a specialized e-commerce platform that caters to endurance athletes and outdoor adventurers who rely on performance data. TrackBetter.com focuses exclusively on high-tech training equipment and spotlights products...
Rest and recovery are critical parts of an active lifestyle and for gym-goers who wish they could do it all in one place, GymNation launched the world's first in-gym hotel. Located in Dubai, this in-gym hotel takes the...
Leading ready-to-drink cocktail brand Surfside recently introduced its new Surf N’ Turf campaign, which coincided with National Cheesesteak Day and National Cocktail Day on March 24. The initiative partners with sports bars and restaurants nationwide to offer a...
Ferrero’s Baby Ruth brand is continuing its multi-year collaboration with the New York Yankees and in 2025, the collaborators are reintroducing exclusive stadium treats and retail promotions for the baseball season. Fans attending games at Yankee Stadium will...
PUMA introduces its global ‘Go Wild' campaign, designed to highlight the innate energy and instinctive drive individuals experience through sport. This initiative seeks to reinforce PUMA’s presence in the athletic space while fostering deeper connections with a broad...
Wilson's new Feel the Heat collection presents a versatile lineup of performance-driven athleisure and tennis-inspired apparel. The silhouettes are intended to bridge the gap between sport and everyday wear. Wilson's Feel the Heat capsule includes the Headliner Tennis...
Four Seasons Hotels and Resorts is presenting 'The Road to The Giorgio Armani Tennis Classic,' an innovative and luxurious event series that combines high-level tennis instruction with the opulence of world-class hospitality. This exclusive doubles invitational will take...
FanDuel has introduced innovative product enhancements designed to elevate the betting experience for college basketball fans during the March tournament season. The new features include a groundbreaking multi-round parlay option and the Bet Back Token. The former will...