Reigning Champ's 'SS25 Tennis Collection' is here to redefine court-ready essentials with sleek design and performance-driven fabrics. From the first serve to the final rally, this lineup ensures you stay sharp, dry, and mobile under pressure.'Tech Pique' is...
Coca-Cola Zero Sugar has launched a dynamic new beverage campaign centered around March Madness. Through it, the brand aims to engage and refresh basketball fans throughout the tournament.Titled 'Fan Work Is Thirsty Work,' the initiative builds on the...
Bad Birdie's 'Desert Heat' collection for Spring 2025 brings a vibrant, Southwest-inspired aesthetic to golf apparel. The garments in this range combine bold patterns, striking colors, and high-performance features. 'Desert Heat' is intended to keep golfers cool and...
Mitchell & Ness has partnered with Playa Society to launch an exclusive collection celebrating the legacy and culture of women’s college basketball. The collaboration pays tribute to powerhouse programs like LSU, South Carolina, UConn, and UCLA through premium...
Positioned as a pioneer in game-based fitness, Ergatta has partnered with leading connected fitness platform iFIT to introduce interactive gaming and virtual racing to iFIT’s cardio equipment. This collaboration integrates Ergatta’s engaging race-based workouts and the Meteor game,...
Hackers Golf is a mobile app designed to transform the traditional golf experience into something more engaging and enjoyable. The app caters to players of all skill levels, offering creative games and fun challenges that make golf more...
DICK’S Sporting Goods has introduced its latest footwear campaign, 'Speed Shopping,' featuring a dynamic collaboration with iShowSpeed, Suni Lee, Travis Hunter, Tom Brady, and Kevin Durant. The campaign blends athleticism and entertainment, transforming an everyday shopping experience into...
Ringo has unveiled Ringo Pro, an upgraded version of its MagSafe-enabled water bottle that offers a hands-free solution for following workouts or filming content. The versatile and convenience-focused innovation is now available exclusively at over 100 Apple Stores...
For cycling enthusiasts who want to immerse and authentic training experiences, iFIT launched the first official NordicTrack Tour de France Indoor Bike. The smart bike is a first-of-its-kind design for cyclists who want to partake in high-level immersive...
As the Official and Only Pizza Sponsor of college basketball's biggest tournament, Pizza Hut is introducing a second-screen companion called Hutty to support the changing ways people view content. Hutty supports the sports-watching experience by turning solo viewing...