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Sports

Sports

Second-Screen Sidekicks : hutty

WorldDesk -
As the Official and Only Pizza Sponsor of college basketball's biggest tournament, Pizza Hut is introducing a second-screen companion called Hutty to support the changing ways people view content. Hutty supports the sports-watching experience by turning solo viewing...
Sports

Real-Time Performance-Tracking Eyewear Designs : smart eyewear

WorldDesk -
CYBERSIGHT has introduced the Guardian HUD Glasses, a revolutionary smart eyewear design that promises to elevate outdoor sports. The state-of-the-art wearable combines real-time performance tracking, advanced safety features, and AI-powered coaching into a single, sleek device. The Guardian...
Sports

Basketball Cable Updates : Xfinity Multiview

WorldDesk -
The Comcast Xfinity Multiview feature is being expanded by the telecom company in celebration of March Madness to support fans in their bid to keep track of multiple games at once. The service update will be live during...
Sports

Auto Brand-Supported Soccer Tournaments : canada soccer

WorldDesk -
Volkswagen Canada has announced a significant partnership with Canada Soccer, becoming the organization’s Exclusive Automotive Sponsor. This collaboration underscores Volkswagen’s commitment to fostering the growth of soccer across Canada — from grassroots initiatives to the national stage. With a...
Sports

Taekwondo Champion Sports Campaigns : Skylar Park

WorldDesk -
Skylar Park headlines the Canadian installment of the adidas 'You Got This' campaign, which encourages positive sideline support in sports. As the "reigning Pan American Games champion and a bronze medalist at the 2024 Paris Olympics, Park knows...
Sports

Basketball Culture-Inspired Campaigns : Let Them Talk

WorldDesk -
Under Armour has launched its new campaign, 'Let Them Talk,' in collaboration with video creator collective RDCWorld. The campaign, which debuted on March 17th alongside the NCAA tournament, conveys a central message: while opinions from others are inevitable,...
Sports

Basketball-Themed Beverage Campaigns : Athletic Brewing Company

WorldDesk -
Athletic Brewing Company, the leading non-alcoholic beer producer in the U.S., has launched its 'From Tip-Off to Title' campaign. The initiative targets basketball fans and focuses on enhancing the game-day experience. Athletic Brewing Company's 'From Tip-Off to Title'...
Sports

Performance Apparel Store Openings : Bandit running

WorldDesk -
Bandit Running is officially hitting the streets of Los Angeles with its first-ever West Coast storefront in Silver Lake. The new space, built in collaboration with Renegade Running, is more than just a retail store -- it’s a...
Sports

Hockey-Inspired Collaborative Art Installations : Prime Monday Night Hockey

WorldDesk -
LEGO Canada and Prime Monday Night Hockey have joined forces to celebrate Canada’s deep-rooted hockey culture with an interactive mural project at Toronto’s Union Station. Dubbed the 'Hockey Wall,' this collaborative art installation invites fans to contribute to...
Sports

Reformer-Based Tracking Wearables : Reformer-Based Workout

WorldDesk -
WHOOP, a leader in wearable health and fitness technology, has partnered with , a popular high-intensity and low-impact strength training brand, to provide more accurate tracking and insights for reformer-based workouts. This collaboration introduces a new WHOOP ...
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