Sports

Auto Brand-Supported Soccer Tournaments : canada soccer

WorldDesk - March 19, 2025

Volkswagen Canada has announced a significant partnership with Canada Soccer, becoming the organization’s Exclusive Automotive Sponsor. This collaboration underscores Volkswagen’s commitment to fostering the growth of soccer across Canada — from grassroots initiatives to the national stage. With a...

Sports

Taekwondo Champion Sports Campaigns : Skylar Park

WorldDesk - March 18, 2025

Skylar Park headlines the Canadian installment of the adidas 'You Got This' campaign, which encourages positive sideline support in sports. As the "reigning Pan American Games champion and a bronze medalist at the 2024 Paris Olympics, Park knows...

Sports

Basketball Culture-Inspired Campaigns : Let Them Talk

WorldDesk - March 18, 2025

Under Armour has launched its new campaign, 'Let Them Talk,' in collaboration with video creator collective RDCWorld. The campaign, which debuted on March 17th alongside the NCAA tournament, conveys a central message: while opinions from others are inevitable,...

Sports

Basketball-Themed Beverage Campaigns : Athletic Brewing Company

WorldDesk - March 18, 2025

Athletic Brewing Company, the leading non-alcoholic beer producer in the U.S., has launched its 'From Tip-Off to Title' campaign. The initiative targets basketball fans and focuses on enhancing the game-day experience. Athletic Brewing Company's 'From Tip-Off to Title'...

Sports

Performance Apparel Store Openings : Bandit running

WorldDesk - March 18, 2025

Bandit Running is officially hitting the streets of Los Angeles with its first-ever West Coast storefront in Silver Lake. The new space, built in collaboration with Renegade Running, is more than just a retail store -- it’s a...

Sports

Hockey-Inspired Collaborative Art Installations : Prime Monday Night Hockey

WorldDesk - March 17, 2025

LEGO Canada and Prime Monday Night Hockey have joined forces to celebrate Canada’s deep-rooted hockey culture with an interactive mural project at Toronto’s Union Station. Dubbed the 'Hockey Wall,' this collaborative art installation invites fans to contribute to...

Sports

Reformer-Based Tracking Wearables : Reformer-Based Workout

WorldDesk - March 17, 2025

WHOOP, a leader in wearable health and fitness technology, has partnered with , a popular high-intensity and low-impact strength training brand, to provide more accurate tracking and insights for reformer-based workouts. This collaboration introduces a new WHOOP ...

Sports

Modern Ice Arena Designs : Rosemary Brown Recreation Centre

WorldDesk - March 17, 2025

The Rosemary Brown Recreation Centre in Burnaby, British Columbia was envisioned by hcma architecture + design. The building represents a modern reimagining of the traditional ice arena as it blends high-performance sports facilities with a welcoming community hub....

Sports

Japanese-Inspired Golf Club Lines : Golf Club Line

WorldDesk - March 13, 2025

The all-new XXIO Prime golf club line represents a fusion of Japanese cultural aesthetics and advanced engineering to deliver a premium golfing experience. The range draws inspiration from Japan’s traditional performing arts in order to combine elegance with...

Sports

Comprehensive Ski Collections : ski collection

WorldDesk - March 13, 2025

Salomon's redesigned 2025/2026 QST ski collection marks the fourth generation of a highly regarded series known for its freeride versatility. This new lineup features four distinct models, including the S/Lab QST Blank, the QST 106, the QST 100,...

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