Ringo has unveiled Ringo Pro, an upgraded version of its MagSafe-enabled water bottle that offers a hands-free solution for following workouts or filming content. The versatile and convenience-focused innovation is now available exclusively at over 100 Apple Stores...
For cycling enthusiasts who want to immerse and authentic training experiences, iFIT launched the first official NordicTrack Tour de France Indoor Bike. The smart bike is a first-of-its-kind design for cyclists who want to partake in high-level immersive...
As the Official and Only Pizza Sponsor of college basketball's biggest tournament, Pizza Hut is introducing a second-screen companion called Hutty to support the changing ways people view content. Hutty supports the sports-watching experience by turning solo viewing...
CYBERSIGHT has introduced the Guardian HUD Glasses, a revolutionary smart eyewear design that promises to elevate outdoor sports. The state-of-the-art wearable combines real-time performance tracking, advanced safety features, and AI-powered coaching into a single, sleek device. The Guardian...
The Comcast Xfinity Multiview feature is being expanded by the telecom company in celebration of March Madness to support fans in their bid to keep track of multiple games at once. The service update will be live during...
Volkswagen Canada has announced a significant partnership with Canada Soccer, becoming the organization’s Exclusive Automotive Sponsor. This collaboration underscores Volkswagen’s commitment to fostering the growth of soccer across Canada — from grassroots initiatives to the national stage. With a...
Skylar Park headlines the Canadian installment of the adidas 'You Got This' campaign, which encourages positive sideline support in sports. As the "reigning Pan American Games champion and a bronze medalist at the 2024 Paris Olympics, Park knows...
Under Armour has launched its new campaign, 'Let Them Talk,' in collaboration with video creator collective RDCWorld. The campaign, which debuted on March 17th alongside the NCAA tournament, conveys a central message: while opinions from others are inevitable,...
Athletic Brewing Company, the leading non-alcoholic beer producer in the U.S., has launched its 'From Tip-Off to Title' campaign. The initiative targets basketball fans and focuses on enhancing the game-day experience. Athletic Brewing Company's 'From Tip-Off to Title'...
Bandit Running is officially hitting the streets of Los Angeles with its first-ever West Coast storefront in Silver Lake. The new space, built in collaboration with Renegade Running, is more than just a retail store -- it’s a...