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C4 Energy has made a groundbreaking move by signing 128 collegiate basketball players, marking the largest Name, Image, and Likeness (NIL) deal in history. This initiative is part of the brand’s ‘Made For Athletes. Certified For Sport®’ campaign, which highlights C4 Energy commitment to supporting athletes with its NSF-certified energy drinks.
This latest development is dubbed ‘C4 Bracket Breakers’ and features standout collegiate basketball players ike Johni Broome, Mark Sears, Madison Booker, and Lauren Betts. Through a mix of athlete-driven content, behind-the-scenes footage, and targeted media campaigns, C4 aims to celebrate these athletes’ journeys and connect with sports enthusiasts on a deeper level while empowering a youthful demographic.
By tapping into the excitement of college basketball and the cultural significance of NIL partnerships, C4 Energy not only strengthens its position in the market but also appeals to a broad audience of athletes, students, and sports fans.
Image Credit: C4 Energy
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