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As the festival’s exclusive energy drink partner, Red Bull created an immersive experience blending hospitality, music, and product innovation. Attendees enjoyed the first taste of ‘Red Bull Summer Edition White Peach,’ a Nobu Omakase tasting by reservation, and panoramic views of performances, including sets by The Martinez Brothers and Loco Dice.
The general admission level featured shaded seating, Red Bull Summer Edition slushies, and a DJ set by Joaqu.n of Pangea Sound. The second level hosted a Red Bull Mirage Happy Hour for tastemakers and media, while the top floor served as a private retreat for artists and VIPs. Running through both festival weekends, Red Bull Mirage became a vibrant hub, offering festivalgoers a premium, energizing escape in the desert.
Image Credit: Red Bull
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