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IFF’s Xelestia, a fantasy-inspired formulation collection, features innovative products like purifying shampoo paste containing less than 15% water that are waiting to be discovered within Xelestia: The Game.
In-game, unique fantasy realms represent the sensorial qualities of concepts in the collection. While the Cloud Sanctuary immerses visitors in a tranquil retreat with cozy, soft textures, Silva Lumina offers a different experience as an enchanted woodland alive with bioluminescent energy. This experience blurs the boundaries between virtual and physical worlds and inspires brands to elevate real-life experiences that engage multiple senses.
The game and formulation collection—which also includes a HydraPearl face serum, a hair and scalp mask, and a foam body lotion—will be showcased at In-Cosmetics Global in Amsterdam.
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