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Thursday, April 10, 2025

Fitness-Themed QSR Campaigns : leg day combo

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Mary Brown’s Chicken is attempting to appeal to the fitness and health-conscious consumer communities with its Leg Day Combo. This promotional offering enables individuals to incorporate more protein into their diet through a delicious meal at the quick-serve restaurant.

The Leg Day Combo boasts two signature chicken pieces and a small serving of famous taters for the affordable price of $6.99 CAD. Mary Brown’s Chicken positions its meal as a delicious treat that individuals can indulge in after completing their fitness routine, citing statistics that “43 percent of Canadian gym goers visit a chicken restaurant after a workout.”

The Leg Day Combo at Mary Brown’s Chicken is going to remain as a permanent menu item.

Image Credit: Mary Brown’s Chicken

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