Global Runner-Inspired Campaigns : Go Wild’ Campaign

PUMA introduces its global ‘Go Wild’ campaign, designed to highlight the innate energy and instinctive drive individuals experience through sport. This initiative seeks to reinforce PUMA’s presence in the athletic space while fostering deeper connections with a broad audience.

The campaign launches with a focus on running, emphasizing the exhilaration of movement and the pursuit of the runner’s high. At its core is a 60-second film that shifts attention from professional athletes to everyday runners, including early-morning joggers, pet owners running with their dogs, new parents, and community-based running groups. The film is accompanied by a lighthearted rendition of Afroman’s 2000 hit ‘Because I Got High.’

Extending through 2026, ‘Go Wild’ will expand into other sports such as basketball and football, aligning with key global events. A multichannel media strategy will support the campaign across digital platforms, out-of-home advertising, public relations, television, retail, and influencer-led activations.

Image Credit: PUMA