Housing Affordability-Focused Campaigns : Housing Canada Coalition

The Housing Canada Coalition is comprised of four prominent housing and homelessness organizations. Recently, the collaborators initiated a national advocacy campaign titled ‘End the Housing Game’ to prioritize housing affordability in the upcoming federal election.

The Housing Canada Coalition’s campaign frames the country’s housing crisis as an unfair system where rising costs, scarce supply, and economic instability leave many Canadians struggling to secure stable housing. A recent Abacus Data poll reveals widespread anxiety, with 57% of respondents concerned about affording housing if their financial situation worsens. This fear is exacerbated by the economic fallout from US trade policies.

‘End the Housing Game’ features a provocative video ad depicting housing insecurity as a rigged game, alongside a 10-point plan urging political candidates to commit to systemic solutions. Partner organizations emphasize the need for cross-sector collaboration, increased affordable housing investments, and policies that support homeownership and homelessness prevention.

Image Credit: Housing Canada Coalition