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Quebec-based soup company Aylmer has launched a bold and humorous campaign to encourage Canadians to buy local products in response to escalating U.S. tariffs and their impact on the Canadian economy. In order to do so, the company has partnered with Montreal-based communications agency Les Évadés.
Aylmer’s initiative ims to foster national pride and highlight the importance of supporting domestic businesses during a time of economic uncertainty. By emphasizing the quality and authenticity of its soups, which are made in Saint-Hyacinthe, Quebec, with fresh and local ingredients, Aylmer seeks to position itself as a symbol of Canadian resilience and self-sufficiency. The campaign’s lighthearted tone and patriotic messaging are designed to resonate with consumers who value both community support and high-quality, local products.
Image Credit: Aylmer
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