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Adidas Originals’ new campaign is more than a celebration of heritage — it’s a call to embrace self-expression. For its Spring 2025 launch, Adidas Originals is redefining its message, blending sport, culture, and fashion with a campaign titled ‘The Original.’
Spotlighting iconic silhouettes like the ‘Firebird’ track jacket, ‘Superstar II,’ ‘Handball Spezial,’ and ‘Samba OG,’ the campaign leans into the deep-rooted legacy of Adidas while showcasing how these pieces have been reinterpreted by those shaping modern culture. Directed by Thibaut Grevet, the campaign film fuses music and movement, capturing the raw energy of a live rave, set to the soulful track ‘Only You (And You Alone)’ by The Platters.
With Adidas Originals posting double-digit growth and the introduction of its elevated ‘A-Type’ collection, this campaign signals a bold evolution. As Adidas continues to push boundaries, The Original reminds us that true style is never confined.
Image Credit: Adidas
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