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‘Niches & Nooks’ is changing how we think about intimate wellness — starting with Target shelves nationwide. This bold new brand from beauty incubator Maesa is designed to care for the body’s most sensitive areas without shame, stigma, or compromise on style.
Formulated with dermatologist and OB-GYN oversight, the line includes 14 gentle yet effective essentials priced at just $13. Each product is pH-friendly and packed with skin-loving ingredients, from soothing mists and cleansers to innovative sweat-absorbing sprays and biodegradable wipes. Scents like ‘Airy Vanilla,’ ‘Fresh Fig,’ and ‘Soft Clementine’ offer a luxe fragrance experience that supports the skin’s microbiome, while fragrance-free options cater to ultra-sensitive users.
With sculptural packaging and a cheeky tone powered by ambassador Serena Kerrigan and OB-GYN Dr. Fran Haydanek, the brand makes intimate care a stylish part of daily self-care.
Image Credit: Maesa’s Niches & Nooks
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