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Les Mills International has introduced a dynamic campaign designed to reframe the concept of working out as a joyful and empowering experience. Using the iconic Louis Armstrong track When You’re Smiling and featuring visuals by award-winning director Dave Meyers, the campaign highlights the transformative energy of fitness. It coincides with the global release of LES MILLS CEREMONY™, a full-body functional circuit class aimed at satisfying the growing demand for boutique-style group training.
LES MILLS CEREMONY™ incorporates strength and cardio exercises through equipment-based circuits. The sessions are structured to target multiple muscle groups and boost cardiovascular endurance, with music and coaching tailored to maximize motivation and enjoyment.
For consumers, this dynamic campaign underscores fitness as more than physical improvement. It emphasizes the role of fitness in enhancing mood and mental well-being.
Image Credit: Les Mills International
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