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Pulsar has introduced Narratives AI, an innovative analytics platform that applies artificial intelligence to map and quantify the evolving stories shaping public discourse across digital media. Unlike conventional social listening tools that focus on sentiment or topic tracking, this solution identifies deeper narrative patterns by processing billions of social media posts and news articles in real-time. The system automatically clusters related content to reveal emerging belief systems and cultural undercurrents. A distinctive feature of the tool is that it allows comparison between institutional media narratives and organic public conversations.
Narratives AI builds on Pulsar’s decade of experience in audience intelligence. The platform may help organizations anticipate behavioral shifts rather than just measure past interactions. Marketing teams could use it to identify cultural trends before they go mainstream, while policy analysts might track how public narratives evolve around legislative issues.
Image Credit: Pulsar
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