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Three Floyds Brewing is well-known in the craft beer industry but the brand is stepping out of this category with a new product launch — a 4.5% lighter-style premium lager named Floyd Deluxe. The beer was brewed with Indiana corn grits and is marketed as refreshing, clean, and approachable.
Jason McMackins, President of Sales and Marketing at Three Floyds Brewing explained the change of direction: “We’ve already expanded into spirits and RTD canned cocktails, and now we’re entering the lighter-style lager category. Floyds Deluxe was a natural next step – our employees and customers don’t exclusively drink craft beer, and we want to offer something that resonates with both our loyal fans and the broader beer-drinking community.”
Image Credit: Three Floyds Brewing
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