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As the Official and Only Pizza Sponsor of college basketball’s biggest tournament, Pizza Hut is introducing a second-screen companion called Hutty to support the changing ways people view content. Hutty supports the sports-watching experience by turning solo viewing into a shared activity.
The digital-led experience for basketball fans taps into the fact that 69% of those watching games on TV use their mobile devices simultaneously, and 64% of avid sports fans engage with social media during the tournament.
Hutty makes game time more exciting with real-time reactions, hot takes during the highs and lows of the tournament, and exclusive offers from Pizza Hut. With this digital sidekick, pizza-loving basketball fans have the chance to win free pizza for a year, limited-edition merchandise, plus discount codes, BOGO deals, and more.
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