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Skylar Park headlines the Canadian installment of the adidas ‘You Got This’ campaign, which encourages positive sideline support in sports. As the “reigning Pan American Games champion and a bronze medalist at the 2024 Paris Olympics, Park knows firsthand the impact that words of encouragement can have on an athlete’s confidence—through this campaign, adidas emphasizes the importance of providing athletes with the support they need to believe in their potential.”
In a new brand film, Park shares how “family, friends, coaches, and teammates play vital roles in shaping an athlete’s mindset; moments of encouragement, whether through trust, reassurance or simply reminding an athlete to enjoy the process, can be the difference between pushing forward or stepping away.”
Park’s feature is part of a global series of films, including athletes like Anthony Edwards and Aliyah Boston. By showcasing these stories, adidas highlights the power of positive reinforcement, aiming to inspire a culture of support for athletes at all levels.
Image Credit: adidas
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