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Hydrow has entered into a strategic partnership with Soho House, which will entail integrating its connected rowing machines into the luxury private club’s global fitness facilities. The collaboration will equip select Soho House locations across Europe and North America with Hydrow’s immersive rowers, which feature live and on-demand workouts filmed on iconic waterways worldwide.
Hydrow’s rowers utilize electromagnetic resistance technology to simulate authentic on-water rowing while engaging 86% of major muscle groups. This new addition to the popular luxury private club will offer members an efficient full-body workout combining cardio and strength elements. As part of the agreement, Soho House members will receive exclusive $500 discounts on home Hydrow purchases, as well.
By aligning with Soho House’s cultural cachet, Hydrow gains exposure to influential demographics who value both performance and experiential fitness.
Image Credit: Hydrow x Soho House
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