Women’s College Basketball-Themed Capsules : women’s college basketball

Mitchell & Ness has partnered with Playa Society to launch an exclusive collection celebrating the legacy and culture of women’s college basketball. The collaboration pays tribute to powerhouse programs like LSU, South Carolina, UConn, and UCLA through premium headwear and apparel.

The women’s college basketball-themed capsule blends Mitchell & Ness’s iconic sportswear craftsmanship with Playa Society’s bold, narrative-driven design approach. The apparel capsule stands out with its bold branding approach and loose silhouettes. Laurie McClure, Marketing Director at Mitchell & Ness, shares about the collaboration: “We’re thrilled to partner with Playa Society on this collection, which not only highlights some of the most dominant programs in women’s college basketball but also continues our commitment to supporting the athletes and fans who fuel the game. Playa Society has been a leader in amplifying women’s sports, and together, we’re bringing a collection that blends style, history, and impact.”

Image Credit: Mitchell & Ness x Playa Society